We set out to achieve one goal: the uncompromising ride. Several years of concept design, retailer roundtables, and lack of sleep came to fruition in fall 2018 with the launch of the first mountain bike specific footwear company to offer a complete range of technically driven and tailored product for men, women and youth. More than that, we’re creating a home for athletes who lay it on the line. We back up our product not only with a guarantee, but a team of factory pros and every day riders who live for that uncompromising ride.